Advertisers in the Nordic region will be able to better reach their target audiences through a new partnership between RTL AdAlliance and AudienceProject.
This partnership significantly enhances targeting and measurement capabilities for RTL Group’s international media sales house.
With Audience Guarantee, advertisers in the Nordics will benefit from precise audience targeting and robust campaign measurement, enabling real-time optimisation for greater accuracy and extended reach in target audiences.
Halvard Kristiansen, Managing Director at RTL AdAlliance Nordics, says: “By leveraging AudienceProject’s technology, we are able to effectively measure and optimise all our campaigns towards specific target audiences – even on CTV, which has previously been impossible. This means we can now complement traditional TV campaigns with targeted reach in younger audiences, helping advertisers achieve balanced distribution in trusted, brand-safe environments – without relying solely on global platforms.”
Niels Skovmand, Commercial Director, Nordics at AudienceProject, added: “RTL AdAlliance empowers advertisers to validate and maximise the value of their media investments – perfectly aligning with our mission to help advertisers reach their audiences more effectively.”
The partnership between RTL AdAlliance and AudienceProject is set to expand into additional European markets in 2025 and 2026.
