Ruwido has opened a new revenue stream for service providers, turning the traditional remote control into a powerful tool for communication, promotion, and revenue generation.
The Austrian developer has added a touch-sensitive LCD button, seamlessly integrated into the remote, that can be programmed and configured dynamically to deliver targeted and trackable promotions, notifications and advertising.
Service providers can engage their customers through breaking news or trending short-form content like YouTube shorts before monetising the engagement by upselling content, adding promotions for pop up channels, sports ticket sales, or renting the button space to partners for special promotions.
“With addressable promotion service our goal isn’t just to offer a new hardware,” says Ferdinand Maier, owner and CEO of Ruwido. “It’s to provide a platform that enables service providers to generate revenue while delivering a better user experience. And we are not talking about investment here, we are talking about additional revenue streams, where each of the units pays back by itself – in less than 6 months.”
The addressable promotion service also features backend and real-time AI-driven analytics.
