• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

YouGov data shows audiences treat streamers differently

May 30, 2025 11.57 Europe/London By Julian Clover

New research shows stark differences in how adults use the leading streaming services.

Data from YouGov Profiles looked at how subscribers to Amazon Prime Video, Disney+, Netflix and Apple TV consumed the content.

A third (32%) of Prime Video subscribers say they watch once a week, with this number rising to 35% among those aged 55 and over. Another 29% overall report watching 2-3 times per week, making moderate use a clear trend across all age groups.

Daily engagement is strongest among younger viewers. Among 18-34s, 16% say they watch once a day and 8% watch several times a day, nearly a quarter using Prime Video daily (24%). This drops slightly with age, but even among the 35-54 group, 19% are daily viewers.

In contrast, while Disney+ attracts regular viewers of all ages, its most frequent users are younger adults. Among 18-34 aged adults, three in 10 say they watch daily (31%), split between 13% watching several times a day and 18% once a day.

The service also maintains a strong weekly presence among older viewers. Two in five of those aged 55+ watch once a week (39%), and 35% watch 2-3 times weekly, indicating steady engagement beyond its core youth demographic.

Netflix achieves “exceptional” daily engagement among 18-34s. Some 46% of this age group report watching daily, 15% several times a day and 31% once a day.

This strong daily engagement softens with age, but the platform still holds attention. Among 35-54 aged adults, 17% watch daily, while a third of those 55+ watch 2-3 times a week (33%). Across the board, more than 75% of Netflix users watch it at least weekly.

Apple TV+ shows striking generational contrasts in how it’s used. Among 18-34 aged adults, a third say they watch several times a day (33%) – the highest daily figure recorded across all platforms. Another 20% report watching once daily, making it a particularly active platform for younger audiences.

Among those aged 55 and over, usage leans toward structured weekly viewing. Two in five (40%) in this age group watch either once a week or 2–3 times a week, suggesting that while older viewers may not use the service daily, they still rely on it regularly.

YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. The data is for Great Britain, so excludes Northern Ireland.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Newsline Edited: 30 May 2025 11:57

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

Latest News

  • Travelxp HD debuts on Magyar Telekom
  • Italy’s piracy epidemic: 4 in 10 watching films and sport illegally
  • Norway to shut teletext after 46 years 
  • Plume Appoints Dave Wechsler as Chief Business Officer 
  • Amazon begins to ramp up its ad count

Most Popular

  • Viaplay Group launches dedicated sports channel
    Viaplay Group launches dedicated sports channel
  • Amazon begins to ramp up its ad count
    Amazon begins to ramp up its ad count
  • Landmark distribution deal puts TF1 channels on Netflix in France
    Landmark distribution deal puts TF1 channels on Netflix in France
  • Prime Video to screen Premier League in the Netherlands
    Prime Video to screen Premier League in the Netherlands
  • Norway to shut teletext after 46 years 
    Norway to shut teletext after 46 years 
  • Ampere: Netflix to gain 8.2m new subs after Canal+ deal
    Ampere: Netflix to gain 8.2m new subs after Canal+ deal
  • Italy’s piracy epidemic: 4 in 10 watching films and sport illegally
    Italy’s piracy epidemic: 4 in 10 watching films and sport illegally

White Paper

White Paper: Why Wi-Fi 7 is critical for ISPs in the gigabit+ era

Today, consumers are increasingly using bandwidth-intensive and latency-sensitive workloads, such as 4K and 8K streaming, online gaming, and AR/VR applications. As a result, Internet Service Providers must update their networks and by extension Wi-Fi experiences and performance. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK