The amount of time spent viewing TV in Poland during was in line with previous years after 2024’s unseasonably warm spell took audiences away from their screens.
According to Nielsen’s The Gauge Poland, the average daily viewing time of video content on TV screens decreased by 12 minutes (3 hours 50 minutes) compared to March 2025. However, it was also 5 minutes higher than in the same period last year.
The decline affected both traditional TV (by 11 minutes) and streaming services (by 1 minute).
Streaming’s share of total TV viewing remained at 9.3%, the same as in February and March of this year. Within streaming platforms, YouTube recorded an increase to 2.2% (2.0% in March), while Netflix recorded one of its lowest results in recent months, with a share of 1.6% (1.9% in March), indicating a downward trend.
