Anypoint Media’s advanced advertising solution, FLOWER is to be integrated with Irdeto Experience as part of an extension of the partnership between the two companies.
In a statement, the companies said the partnership was aimed at “empowering over-the-top (OTT) and free ad-supported TV (FAST) service providers worldwide”.
Following the integration with Irdeto’s streaming aggregation platform FLOWER, OTT AND FAST providers using Irdeto experience will be able to deploy their services free of the typical integration complexities and delays.
FLOWER’s client-side playlist manipulation (CSPM) technology offers shoppable ads, cross-screen/device interactive ads and skippable ads on linear ad insertions, as well as pre/mid/post-roll video on demand (VOD) ads. Additionally, banner advertising across all user touchpoints is seamlessly supported.
“The partnership between Irdeto and Anypoint Media reflects our joint commitment to simplifying and enhancing the implementation and deployment of OTT platforms, all while providing a proven, future-proof ad monetization for OTT and FAST service providers globally,” said Won Baek, CEO of Anypoint Media.
“Together, we offer a fully integrated solution that ensures seamless deployment, robust functionality, and superior advertising capabilities from day one,” said Dario Choi, Regional Vice President, APAC at Irdeto.
This strengthened partnership underscores the companies’ commitment to accelerating growth and profitability for content providers across multiple markets, enabling them to unlock the full potential of their digital offerings with innovative monetisation strategies.
