Piracy remains a significant problem within the Nordic market with an increasing number of households taken in by the unauthorised distributors.
According to the Stockholm-based consultancy Mediavision, as of Spring 2025,
1.5 million households in the region subscribe to such services. This marks a new record and a significant increase compared to the spring of 2024. This represents an increase of 200,000 households (16%), compared to spring 2024.
“Piracy continues to pose a serious threat to the industry, especially regarding illegal IPTV,” comments Adrian Grande, Senior Analyst at Mediavision. As illegal IPTV keeps growing, it is encouraging that the issue is on the agenda, but it is also clear that action is needed to tackle the problem.
The household penetration of illegal IPTV is lower in Finland compared to the rest of the Nordics. In Denmark, Norway, and Sweden, uptake among households is equally high.
