ITV has announced major changes to its daytime scheduling and production, reducing the frequency of some of its most popular shows, and moving production out of Television Centre.
From January 2026, Good Morning Britain will be produced by ITV News at ITN at their base at Gray’s Inn Road in London. The programme will be made by a dedicated team within ITV News at ITN, the first time the network’s news provider has been wholly responsible for its breakfast update.
Lorraine, This Morning and Loose Women will continue to be produced by ITV Studios and will be broadcast from a new location in central London.
As a result of the changes around 220 of 440 staff involved will lose their jobs.
Kevin Lygo, Managing Director of ITV’s Media and Entertainment Division, explained the changes: “Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.
Lorraine will run from 09.30-10.00 on a ‘seasonal basis’ for 30 weeks of the year. As with the majority of such shows, presenter Lorriane Kelly doesn’t present 52 weeks of the year, so when Lorraine goes on holiday, Good Morning Britain will run from 06:00 to 10.00.
This Morning will remain in its 10.00-12.30 slot on weekdays throughout the year, while Loose Women will be in the 12.30 to 13,00 slot, again on a seasonal basis for 30 weeks of the year, as was the case for a decade until 2016.
“These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever,” said Lygo.
The change will form part of a renewed agreement between ITV and ITN, for ITN to produce national, international, London and digital news for ITV for the next five years, with options to extend.
