First announced in February the service will bring together the fill portfolio of FOX brands including FOX News, FOX Business, FOX Weather, FOX Sports, FS1, FS2, BTN, FOX Deportes, FOX Local Stations and the FOX network.
FOX One is looking to Cord-Nevers, the cohort that has never subscribed to a pay-TV service to cut the cord from. It is also offering “advanced personalisation technology”, though we need to wait for details.
“We know that FOX has the most loyal and engaged audiences in the industry, and FOX One is designed to reach outside of the pay-TV bundle and deliver all the best FOX branded content directly to viewers wherever they are,” said Pete Distad, CEO, FOX One. “We have built this platform from the ground up to allow consumers to enjoy and engage with our programming in new and exciting ways, leveraging cutting edge technology to enhance the user experience across the platform.”
FOX One will launch in the autumn ahead of the NFL and College Football seasons. Pricing is yet to be announced.
