Bango’s Digital Vending Machine (DVM) is coming to the OpenTV ENTera Ecosystem, enabling hard and soft bundling for operators.
The Cambridge-based company has signed a partnership agreement with Nagravision that will add DVM to the OpenTV management console.
“Our vision is to be the place where people subscribe,” said Anil Malhotra, CMO at Bango. “Enabling operators to bring subscriptions together in one place delivers consistency, choice and control for consumers. Through our partnership with Nagravision, telco service providers have powerful new bundling opportunities at their fingertips, creating additional revenue opportunities and a broader understanding of consumer preferences and behaviour.”
The cloud-based OpenTV ENTera offers a customised and immersive entertainment experience with advanced AI-driven recommendations, multi-service content aggregation, and efficient bundling features.
“Equipping our customers with the tools to enable multi-service offers that their consumers want is core to OpenTV ENTera,” said Morten Solbakken, Executive Vice President and COO at Nagravision. “Our partnership with Bango ensures our customers can quickly deploy new bundles by leveraging OpenTV’s existing integrations with operator billing and subscriber management platforms.”
The Bango DVM connects, unifies, and manages all subscription entertainment products deliverable via OpenTV ENTera, allowing consumers to easily subscribe to and manage services through a single, consistent OpenTV ENTera interface. At the same time, telco service providers benefit from standardized partner offers, along with new opportunities for marketing and revenue growth.
