Warner Bros Discovery’s first financial quarter presented a mixed bag with international markets pumping up subscriber numbers on streaming service Max.
An additional 5.3 million subscribers were added on the quarter, take the installed base to 122.3 million at the end of the quarter. WBD is anticipating to have reached 150 million global subscribers by the end of 2026.
Total revenues were $9.0 billion, a 9% decrease compared to Q1 2024.
Revenues within film, which fell in the reported quarter, are already well on their way to a reversal. Linear advertising also fell, but no surprise that revenue from streaming advertising grew 35%, given the popularity of the Max ad tier.
European originals The Eastern Gate in Poland and When No One Sees Us in Spain have also contributed and are also Max’s most watched European productions in the United States since 30 Coins.
Max recently launched in Australia and Turkey, two of more than a dozen territories planned for launches in 2025, which will take Max’s available markets to 85 globally. The streaming service combining HBO and Discovery, will debut in the UK and Germany in 2026.
