BBC World Service is working with Encompass Digital Media and Zixi in a shift of its global distribution network from satellite to IP-based delivery.
The first major milestone was reached at the end of March and delivered the full transition to IP distribution for BBC World Service partners across Europe. The next stage is a rolling programme of transformations across the Americas, Pacific, Africa, and Asia.
BBC World Service is using Encompass’ Altitude Connect platform, integrating Zixi’s IP delivery technology with Altitude Media Cloud, Encompass’ global broadcast cloud platform.
“Transitioning BBC World Service distribution to IP represents a major milestone in our commitment to modernizing how we serve markets worldwide,” said Nigel Fry, Director Distribution, International Services, BBC News. “With the support of Encompass and Zixi, we are ensuring that BBC World Service continues to deliver trusted news and information to audiences, wherever they are, with greater reach and security than ever before.”
By making the move BBC World Service will be able to deliver content more efficiently across a range of digital and broadcast platforms. It will also be able to provide uninterrupted service in regions where satellite coverage is unreliable or cost-prohibitive.
The shift to IP also enables targeted content delivery, allowing the BBC to respond more effectively to market challenges and changing audience needs.
Marc Bruce, CEO of Encompass Digital Media, said: “This project is a significant step forward in modernising broadcast infrastructure, allowing for greater flexibility, cost efficiency, and enhanced security. By moving away from satellite, we are enabling the BBC to reach its global audience with unmatched flexibility and precision.”
Marc Aldrich, CEO of Zixi, added: “Our technology ensures the highest level of reliability, security, and scalability, allowing the BBC World Service to expand its reach and maintain its reputation for excellence in global broadcasting. This project is a testament to the future of content delivery, where IP distribution becomes the gold standard for efficiency and innovation.”
Hundreds of radio and TV partners are being migrated to the new platform, transitioning from bespoke receiver hardware to commodity, software-based solutions.
