For many years conference goers have been enticed by PowerPoints that promise the ability to “purchase Jennifer Anniston’s sweater”.
Now Amazon has made it a reality with Shop the Show, an innovative technology that delivers a seamless customer-first experience allowing Prime Video viewers to simultaneously watch and shop their favourite shows, movies, and live sports events without interruption.
Debuting in the United States, Amazon says the second screen mobile experience is available across 1,300 titles, including Barbie, Fallout, Mean Girls, PAW Patrol, SpongeBob SquarePants, Star Wars, The Summer I Turned Pretty, and Universal Studios’ Wicked, as well as live sports such as NASCAR and the National Women’s Soccer League.
In using the feature, customers need to be logged into the same Amazon account as they’re using to view Prime Video. The then type Shop the Show into the Search Bar of the Amazon Shopping app. If the currently viewed show has been enabled, then that title’s shopping landing page will automatically appear.
Amazon appears to be concentrating on shows that have merchandised items available, for example Lego sets from action films, or official merch from a favourite sports league, suggesting the purchase of Ms Anniston’s sweater may still be a way off. The use of the second screen prevents the viewing of the actual show from being interrupted.
Shop the Show remains available for all selected shows regardless of viewing behaviour.
