beIN has become the first operator to go live with Synamedia Senza for its new subscription video service, beIN Steam.
Launched at IBC 2024, Senza moves the entire user experience from devices – such as connected TVs and streaming sticks – into the cloud and offers an HTML5 interface to quickly launch free, low-cost or premium services.
It transforms the economics of reaching consumers by avoiding platform ecosystem fees – including revenue shares – and lowering onboarding costs by up to 90%. By leveraging the power of cloud graphics processing, Senza is able to deliver a personalised, immersive user experience with advanced graphics and AI-generated synthetic video.
Israel Esteban, CTO at beIN said, “beIN is at the forefront of embracing advanced technologies with the power to grow our business by reaching new customer segments across a broader array of devices. We have adopted several breakthrough technologies from Synamedia over the years and we look forward to extending our partnership as we explore the opportunities offered by Senza.”
beIN Stream will use Senza in selected countries in the MENA region
Paul Segre, CEO at Synamedia added, “Senza gives operators like beIN an easy way to increase their market share by reaching new audiences. Senza’s innovative approach reduces deployment and operational costs yet delivers a viewing experience unlike any other platform. And the best part is it will only improve with time, resulting in lower operational costs for the service provider and a better viewing experience for viewers. It’s a win-win.”
Senza offers new monetisation opportunities for businesses across media and entertainment, hospitality, IoT and other sectors. As well as transforming the economics of reaching consumers, it radically lowers costs and overcomes technology barriers to bring more engaging viewing experiences.
