Comcast Advertising has established a new division to maximise its media and technology assets for the benefit of international clients.
Media Solutions will offer more streamlined media opportunities to global advertisers and incorporate AudienceXpress, which will now operate under the Comcast Advertising brand, alongside FreeWheel that will continue to provide its key monetisation service on the international markets.
The new division will be led by Thomas Bremond, former SVP & CRO, International for FreeWheel, who will take on a new role of Managing Director, Comcast Advertising, International.
“This evolution of our brands signifies our mission to continually strengthen the advertising ecosystem and simplify our clients’ experience,” said Bremond. “In particular, these moves will empower greater collaboration across Comcast, including Comcast Advertising, NBCUniversal, and Sky, which will unlock easy access to powerful solutions using some of the most premium content in the world, at scale.”
“Our goal is to give advertisers what they have been asking for – the ability to access premium video more efficiently and cohesively, using the most innovative technology and performance-driven solutions in the industry,” adds James Rooke, President, Comcast Advertising. “In the US, the launch of the Universal Ads platform earlier this year is one example of this. We are excited to talk with advertisers about this new scaled opportunity to easily access the premium video category across the globe.”
Powered by FreeWheel’s technologies, the solutions will allow global advertisers to run multi-market, multi-screen campaigns across traditional TV and all streaming platforms. These campaigns can be targeted by audience or geography and will draw upon the latest available tools to deliver and measure full-funnel results – a growing focus for advertisers of all sizes.
