AudienceProject has launched a new integration for improved YouTube measurement in Germany, France, Italy and the Nordics.
The integration enables third-party cross-media reach measurement of YouTube campaigns across all devices, including CTV, with co-viewing as the first cross-media measurement partner in these markets.
It follows the launch of the service in the UK earlier this year.
AudienceProject runs a deep integration with Google’s Ads Data Hub. This will provide marketers in the countries with more accurate and holistic measurement of YouTube campaigns.
This expansion gives marketers insight into the reach and frequency of their YouTube campaigns across all devices, including CTV, with co-viewing. It also supports the MRC standard for video ad viewability, ensuring better comparability between YouTube and traditional TV.
Dirk Bruns, Germany’s Director of Branding Solutions at Google, says: “Cross-media measurement is critical for helping marketers make informed decisions, and after the successful launch of the integration in the UK last year, we are very pleased to expand this to seven new markets across Europe. With AudienceProject’s solution, advertisers in these markets can now gain a more comprehensive understanding of their YouTube campaign reach and optimise their media investments accordingly.”
Ben Samuel, VP of Partnerships at AudienceProject, added: “We are thrilled to bring this integration to more markets, empowering marketers with better measurement of their YouTube campaigns. This expansion is a testament to our commitment to delivering independent and transparent measurement solutions that help marketers make confident marketing decisions.”
By leveraging AudienceProject’s cross-media measurement solution, marketers can measure their YouTube campaigns against other channels, including linear TV, connected TV, online video, social media, and the open web, providing essential insights for both campaign planning and in-flight optimisation.
