Viaplay sakes dipped in the first quarter as management concentrated on performance improvements, monetisation, value over volume, and cost control.
The Nordic streamer reported Group net sales of SEK 4,374 million in Q1 2025, down from SEK 4,757 million in the corresponding period. Organic sales across the Nordics, Netherlands and Viaplay Select were down 5% at SEK 4,194m.
President and CEO Jørgen Madsen Lindemann said that in the year since the recapitalisation of Viaplay Group, the company has refined its content strategy, launched new products, strengthened monetisation, and sold our UK business and studio operations.
“While we have taken important steps, there is still much to do. Execution remains our absolute priority as we now build on the transformation with a clear focus on value over volume in our operations, investments, and partnerships. Through extensive consumer research together with partners, we understand the impact of our storytelling and that it resonates with broad audiences. Our products continue to be relevant, appreciated, and competitive in terms of both quality and price.”
The direct-to-consumer business and subscriber base grew year-on-year, in both Film & Series and Sports. At the same time, viewing increased on Viaplay’s free-TV channels in every core market.
