StarzPlay has announced record financial growth for 2024 following a strategic partnership with the Abu Dhabi Investment Office (ADIO).
Revenue on the platform exceeded AED 370m (€88.3 million), representing a 2.5 fold revenue growth since the ADIO partnership was established in 2022.
StarzPlay’s headquarters at Abu Dhabi’s Yas Creative Hub, now has over 40 employees, and serves as a hub for AI-driven content curation, fan engagement, and streaming development.
His Excellency Badr Al-Olama, Director General of ADIO, said: “StarzPlay is a prime example of how Abu Dhabi is shaping a dynamic, innovation-led digital economy. By supporting companies like StarzPlay to grow and innovate, we are empowering high-growth companies to create jobs and drive industry transformation. The results achieved in 2024 are a testament to this successful collaboration and reinforce the emirate’s position as a global hub for media, entertainment and technology.”
Maaz Sheikh, CEO of STARZPLAY, added: “Our partnership with ADIO has played a key role in our journey. ADIO’s support has helped us expand our operations and introduce many solutions, such as AI-driven content discovery, improving the overall entertainment experience. As we look toward the future, we are committed to reinforcing Abu Dhabi’s leadership in the global media landscape.”
StarzPlay has secured exclusive streaming rights for all ICC major events including the recent Champions Trophy hosted in Pakistan and UAE and the upcoming Cricket World Cups in 2026 and 2027, all UFC global and regional fights until end of 2026, and other major sporting events. With Abu Dhabi’s state-of-the-art infrastructure, including an Amazon Web Service data centre, the platform delivers high-quality, uninterrupted streaming to millions of users across MENA.
In addition, the company has expanded its original content portfolio with projects like Unstoppable: The Italian Dream, filmed in Abu Dhabi in partnership with the Italian Serie A and ImageNation, drawing global audiences and showcasing the emirate’s role in nurturing young sports talent.
