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ITV advances partnership with Unified Streaming

April 16, 2025 14.01 Europe/London By Julian Clover

ITV is expanding its technical partnership with the Amsterdam-headquartered video delivery software company Unified Streaming.

Several new projects are said to be in the pipeline, developed between the two companies.

“ITV has had Unified Streaming at the heart of our digital streaming products for many years, and we are excited to be deepening our relationship at this time as we grow and innovate in our technology stack. Knowing that ITVX is using cutting-edge technology is key to having confidence that our platform can serve the millions of concurrent viewers we stream to during moments of national and international significance,” said Mark Ison, Director of Engineering, ITV.

“At Unified Streaming, our collaborations thrive on a shared commitment to delivering audiences the best possible viewing experience. As ITV continues to grow, we’re proud to support them with reliable and scalable solutions that help drive their success. We’re dedicated to providing ITV cutting-edge streaming technology that ensures a seamless experience for their customers around the world,” added Arjen Wagenaar, Unified Streaming’s CTO.

Founded in 2012, Unified Streaming provides tools for dynamic and static packaging, capture, and enhanced playlist technology.

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Filed Under: Newsline Edited: 16 April 2025 14:01

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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