ProSiebenSat.1 Media has acquired the remaining 10.1% stake in Jochen Schweizer mydays Holding, making the experience voucher provider a wholly owned subsidiary of the German media company.
The shares were previously held by company founder Jochen Schweizer. The transaction follows a contractual purchase option dating back to ProSiebenSat.1’s initial investment in the business in 2017. Financial details were not disclosed.
This move is seen as part of ProSiebenSat.1’s broader strategy to streamline its commerce & ventures segment and divest non-core assets. Industry observers suggest it may be a preparatory step towards a potential sale of the Jochen Schweizer mydays group.
In a statement, ProSiebenSat.1 CFO Martin Mildner said the complete acquisition would allow the company to further simplify its shareholder structure and provide greater strategic flexibility: “Since acquiring Jochen Schweizer GmbH in 2017, we have successfully integrated it with mydays, uniting both brands under one roof and scaling the business. This step enables us to clearly position the group for the future.”
The company stressed that the Jochen Schweizer and mydays brands will continue to operate independently. CEO Christian Nau highlighted ongoing efforts to expand the offering and improve voucher redemption processes, including the establishment of a dedicated team and the introduction of personalised customer service.
Jochen Schweizer, who has now stepped down from his formal involvement with the company’s advisory board, expressed gratitude and confidence in the company’s future. “What began as a personal vision has become a brand that inspires millions. I wish the team all the best as I now embark on a new entrepreneurial phase,” he said.
Although he no longer holds a stake in the company, Schweizer retains the rights to the “Jochen Schweizer” brand name, excluding its use in third-party voucher sales by the holding company. He plans to focus on developing the Jochen Schweizer Arena as a sustainable event space powered entirely by solar energy and to act as a mentor for aspiring entrepreneurs.
