Netflix has told staff it wants to reach a market capitalisation of $1 trillion and double its revenue by 2030.
The optimistic projection was revealed to staff last month and reported by the Wall Street Journal on Monday.
The streamer, which last year recorded revenues of $39 billion last month, shrugged off the current gloom on Wall Street.
Executives also have a goal of tripling Netflix’s operating income by 2030 from $10 billion last year, according to one of WSJ’s sources.
When it comes to subscribers, the force behind Adolescence and Black Doves wants to take last year’s 301.63 million global subscribers to around 410 million. While adding subscribers in the mature US market is challenging, Netflix executives have told staff they plan to focus on increasing overseas, subscriber levels. Markets such as India and Brazil that have high broadband penetration are high on the list.
Significantly, the meeting took place before President Trump unveiled steep international tariffs. However, Netflix executives acknowledged a US recession could hurt business, though previous downturns have seen people hang on to TV subscriptions that are perceived as a cheap form of entertainment.
