TVN is to expand its TVN24 news portal with exclusive programmes and in-depth content.
TVN24+ will go live on April 24 and is being positioned as “a space for those who want a broader view of the world – to know and understand more”.
The existing tvn24.pl portal will continue to offer the latest news and commentary.
Users will find live streams, video formats, podcasts, articles, and audio versions of articles. Content from TVN24 GO (TVN24 and TVN24 BiS along with an extensive programme library, including Fakty, Superwizjer, Czarno na Białym) and Premium articles will be transferred to the service.
The new version of the tvn24.pl portal and the launch of TVN24+ are part of a long-term digital strategy by owners Warner Bros Discovery. “TVN24+ meets user expectations by offering a wealth of content in one easily accessible ecosystem, while guaranteeing top-tier journalism tailored to the needs of the digital consumer,” says Kasia Kieli, President & Managing Director Warner Bros. Discovery Poland and CEO of TVN.
TVN24+ will offer two packages — with ads and without ads. The migration of TVN24 GO subscribers to TVN24+ will take place automatically and without changes to their existing agreements, moving them to the ad-free package.
The launch of TVN24+ is accompanied by a promotional campaign prepared by the TVN Warner Bros. Discovery marketing team. The campaign includes activities in both owned and external media. Internally, the campaign will appear on TV channels and online. The external campaign is based on a multichannel strategy using media such as online, press, radio, digital outdoor, and outdoor advertising.
