Africa’s leading mobile network operator, MTN Group, has entered a strategic partnership with Synamedia to develop a new streaming platform tailored for mobile and fixed broadband subscribers across Africa.
The service will take advantage of Synamedia’s advanced, cloud-based technologies to deliver both linear television and video-on-demand content. The platform will offer diverse monetisation models, including subscriptions, ad-supported content, and free streaming channels with targeted advertising. Each market will benefit from a curated content strategy, adapted to local cultures, languages, and viewing habits.
Synamedia’s technology will enable seamless content management and personalised recommendations.
Selorm Adadevoh, Group Chief Commercial Officer at MTN Group, said, “We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content. This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion.”
Paul Segre, Synamedia CEO, added, “Thanks to MTN’s leadership and innovation, smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video. By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a groundbreaking set of offerings for customers and viewers that will drive new revenues.”
This collaboration underscores MTN Group and Synamedia’s shared commitment to advancing digital inclusion and enhancing access to quality content across Africa.
