The UHD Alliance (UHDA) and the Ultra HD Forum have entered discussions regarding a potential merger.
In a joint statement, the two organisations said the move would unify effort to advance Ultra HD, HDR, and next-generation entertainment experience for consumers and the industry.
“A unified organisation would bring significant advantages to both consumers and industry stakeholders by strengthening the voice of Ultra HD advocacy, streamlining industry efforts, and enhancing the overall viewing experience,” noted UHDA president, Bill Baggelaar. “By combining the UHD Alliance’s consumer-focused initiatives with the Ultra HD Forum’s technical expertise, the merged entity would serve as a more powerful advocate for the adoption and advancement of Ultra HD technologies.”
A consolidation would lead to clearer, more consistent guidance for content creators, distributors, and device manufacturers, ensuring a more efficient and aligned approach to Ultra HD production and distribution.
“As Ultra HD has matured, new challenges and opportunities have emerged, including evolving HDR mastering standards, high frame rates, advanced audio, and new content distribution models,” added UHD Forum president, Dr. Yasser Syed. “This rapidly changing landscape calls for greater collaboration and a unified approach to ensure continued industry innovation and consumer benefits.”
Both UHDA and Ultra HD Forum have each considered developing recommendations for updating HDR mastering specifications. A combination could lay the groundwork for a more cohesive industry approach to content creation and distribution.
