Video metadata provider Simply.TV has acquired Red Bee Media’s content discovery business. Funded by an equity investment from Summit Partners, the deal will strengthen he company’s position in the United States.
By integrating Red Bee Media’s extensive US data offerings with Simply.TV’s advanced technology, the company wants to deliver enhanced content discovery solutions to a growing global customer base.
“At Simply.TV, we built an innovative technology platform to set new standards for scalability, flexibility and metadata quality, empowering our customers to create new and engaging user experiences. The market responded, fueling our company’s growth over the past five years,” said Daniel Rühmann, the joint-founder of Simply.TV. “This acquisition will help extend our impact, accelerating our global expansion, strengthening our position in the US, and enabling Simply.TV to deliver even greater value to our customers worldwide.”
Johannes Grefe, a Managing Director with Summit Partners added: “We believe Simply.TV’s technology-first approach is essential to delivering on customer expectations and unlocking new capabilities for their content user interfaces. We are excited to support Simply.TV in this next phase of growth.”
Founded in 2019 by Morten Trolle and Daniel Rühmann, Simply.TV provides metadata solutions designed to help TV operators, streaming platforms, smart TV and entertainment system manufacturers transform user experiences and connect people with the content they love.
