DAZN has completed its acquisition of Foxtel Group, marking a major milestone in its expansion into the Australian market.
The pay-TV business was previously owned by News Corp, which will maintain a minority interest.
Foxtel, Kayo Sports, BINGE, and Hubbl will retain their brand identities, continuing to produce programming that includes AFL and NRL. It’s hoped the two iconic Australian sports can be showcased to a global audience.
Shay Segev, CEO of DAZN, said: “This is an exciting day for DAZN and Foxtel Group and a significant milestone for DAZN as we expand our global footprint into Australia, a key sports market with passionate fans. Foxtel’s strong local presence, combined with DAZN’s global scale, technology, and content rights, will unlock incredible opportunities for sports fans, advertisers, and partners, while continuing to deliver great drama, lifestyle and news content.”
Patrick Delany, CEO of Foxtel Group, added: “DAZN’s ownership allows the Foxtel Group to remain an Australian-based business, with an Australian team and the sport, drama and entertainment that Australians love. As part of DAZN, we now benefit from their global scale, their leading technology platform and their track-record in innovation that will allow us to more effectively compete with the global streaming giants.
The integration process will be phased, ensuring a seamless transition for employees, partners, and customers. Foxtel will be known as ‘a DAZN Company,’ reinforcing its connection to the streaming global streaming service.
