ZDF Studios, the commercial subsidiary of German public broadcaster ZDF, has appointed Linette Zaulich as its new Head of B2C.
Zaulich is taking on the new position with immediate effect, in addition to her current role as Director Unscripted at ZDF Studios.
In this context, B2C encompasses the development and management of direct offers to end consumers through licensing to platforms such as streaming services, FAST Channels or digital marketplaces, without the company itself acting as the organiser of its own offers.
“Given our extensive catalogue of programmes, direct-to-consumer formats such as VOD and FAST represent an increasingly attractive international business with multiple growth prospects. The rapidly growing scope of our activities in the now ‘traditional’ licensing of programme packages for the development of channel offerings on VoD platforms, as well as our collaboration with existing and new partners in the FAST sector, requires a centralised, cross-genre management of all tasks. We are very pleased to have found the right expert for this role in Linette Zaulich,” said Dr Markus Schäfer, President and CEO of ZDF Studios.
Zaulich added: “I feel honoured to be entrusted with this new position in this exciting phase of change and to actively drive forward our B2C business. For me, ZDF Studios is one of the few companies that not only recognises change, but also boldly shapes the future.”
