Comcast has announced a new service designed to consolidate workflows and lower costs of distributing premium titles across content owners’ direct-to-consumer sites/apps and distribution partners.
Comcast Media360 has been designed to counter a world that has become increasingly complex through the addition of both internal and external systems all attempting to reach an increasing number of platforms.
By providing a single point of ingest for any video title, and its associated files, Comcast Media360 enables broadcasters and content owners to streamline content processing, title management, channel origination, playout, and delivery for their direct-to-consumer branded properties/apps and distribution partners, including MVPDs, vMVPDs, FAST aggregators, and social media.
Comcast Media360 is the new umbrella service which encompasses three core offerings, CTS’ Cloud Video Platform, Comcast MediaExpress, and Comcast MediaOrigination, which can be combined or used separately based on the unique needs of each broadcaster or content owner.
“Broadcasters and content owners around the globe recognize the need to make their video operations less duplicative and more cost-efficient, but so many remain trapped by the complexity of their legacy back-end systems,” said Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising for Comcast Technology Solutions. “Comcast Media360 is designed to help them finally break free from the complexity of the past, lower costs, unify broadcast and streaming, streamline workflows, and expand distribution globally. Backed by the proven quality and scale of Comcast Technology Solutions, our customers can now centralize their technical efforts, freeing them to focus their precious time and resources on viewer engagement and profitability.”
“Efforts to effectively streamline broadcast and streaming operations have been a holy grail for broadcasters and content owners for some time,” said Maria Rua Aguete, Senior Research Director, Media and Entertainment and Technology Fellow at Omdia. “Now, however, it’s becoming an economic necessity. Media companies must adopt a consumer-first strategy that is equally effective at reaching viewers across online video and traditional TV, via social, mobile, and home entertainment devices. Solutions like Comcast Media360 are designed to offload the technical complexity for broadcasters and content owners, so they can focus on viewer monetization, however and wherever it is occurring.”
Comcast Media360 is a premium managed service for the media and entertainment industry, offering an integrated suite of technologies for comprehensive global video delivery, distribution, and monetization across linear and on-demand platforms.
