RTL Hungary has formed a strategic technology partnership with smartclip, the adtech business of RTL Group, to enhance its digital and linear advertising capabilities.
As part of this collaboration, RTL Hungary has integrated smartx, smartclip’s holistic full-stack ad-server and supply-side platform (SSP), into its adtech stack. The move allows RTL Hungary to merge the strengths of digital and linear television, offering innovative, advanced advertising solutions while reinforcing smartclip’s position as a key player in the European adtech sector. The first 100 campaigns have already been rolled out on RTL+ and rtl.hu.
“This year, our goal is to usher in a new era for RTL Hungary in the world of big-screen advertising. We are bringing the precision of digital advertising to the big screen, opening up new dimensions for our partners. In the Connected TV environment, we are merging the proven strengths of both linear television and digital advertising. On the RTL+ streaming platform, we will launching a new ad-supported subscription version, and for this exclusive advertising opportunity, we are introducing smartclip, the RTL Group’s ad-serving system. This is a milestone for us, as we will now be using the same system that serves hundreds of millions of European viewers daily,” said Gergely Dudás, Chief Revenue Officer of RTL Hungary.
Thomas Servatius, Co-CEO of smartclip, added: “By integrating smartx, RTL Hungary now has access to a future-proof ad-serving solution that enhances efficiency, maximises revenue potential, and delivers a seamless advertising experience across screens. We are excited to support RTL Hungary in unlocking new advertising opportunities as part of our commitment to empowering European broadcasters with cutting-edge technology. This partnership marks a significant step in expanding our presence in Central Europe and further solidifies smartclip’s position as a leading adtech provider across the continent.”
