DAZN has appointed e-commerce executive Adam Knappy as its Chief Marketing & Customer Officer.
Knappy will oversee all group marketing activities, platform trading and customer engagement
Knappy joins DAZN from THG plc, where he spent 14 years, the last three as Group Chief Marketing Officer and CEO of THG Media.
Shay Segev, CEO of DAZN Group, said: “DAZN is at a critical inflection point, with bold ambitions to become the Global Home of Sport. Adam’s expertise in multi-sector, high-growth marketing will be instrumental in scaling our customer base and maximising the impact of major global events. His appointment underlines our commitment to attracting top-tier talent to drive our next phase of growth.”
Adam Knappy, Chief Marketing & Customer Officer at DAZN, added: “DAZN is a business with an incredible vision to revolutionise the way that fans enjoy sports, and I am excited to be a part of its journey.The challenge of accelerating the platform’s customer growth at such an exciting time is one I can’t wait to take on.”
