German shopping channel 1-2-3.tv will discontinue its DTT distribution across Germany on 1 April 2025.
The channel refers to changing viewer habits and evolving market conditions as the reasons for its decision to leave the DVB-T2-based Freenet TV platform.
“This decision is part of a strategic realignment that responds to changing user needs and market conditions. Over the past years, we have observed a significant decline in DVB-T2 usage. Numerous customer surveys confirm that traditional reception methods such as DVB-T2 are becoming increasingly less relevant, while demand for flexible, digital, and location-independent viewing options continues to rise,” a 1-2-3.tv spokesperson told Broadband TV News.
To accommodate these shifts, 1-2-3.tv has expanded its digital presence with the introduction of the 123.live app. “With our new 123.live app, we have created a modern, user-friendly platform that allows viewers to access our entire programme anytime and anywhere – whether on a smartphone, tablet, or smart TV. This enables maximum flexibility while also offering new interactive features such as personalised content, push notifications, and exclusive offers directly within the app,” the spokesperson added.
Despite the withdrawal from DTT, viewers will still be able to access 1-2-3.tv through multiple alternative infrastructures, including the Astra satellite system (19.2° East), cable networks and streaming via the 123.live app on iOS and Android devices. The channel can also be accessed through web streaming on its website, smart TV apps on platforms including Samsung, LG, and Android TV, as well as Deutsche Telekom’s MagentaTV platform. Additionally, 1-2-3.tv remains available on TV streaming service Zattoo.
“We would like to thank all our DVB-T2 viewers for their loyalty over the years and look forward to welcoming them on our digital platforms in the future,” the spokesperson concluded.
Media Broadcast, the operator of the DTT network, confirmed the move. “It is correct that 1-2-3.tv will discontinue its DVB-T2 distribution and leave our Freenet TV platform on 1 April 2025. As of the given date, there is no immediate successor, but we are in discussions with potential broadcasters interested in taking over the DTT capacity previously used by 1-2-3.tv,” a Media Broadcast spokesperson told Broadband TV News.
