3 Screen Solutions (3SS), a German provider of software solutions for set-top boxes, smart TVs, multiscreen and in-vehicle entertainment, has appointed James Twitchett as its new Head of Product.
In this newly created role, Twitchett will oversee the company’s product strategy and development, with a focus on enhancing customer experiences across its various platforms. His responsibilities will include guiding product vision, refining brand experiences, and integrating artificial intelligence into 3SS’ offerings. The role covers the company’s involvement in pay-TV, telecommunications, and in-vehicle entertainment.
Twitchett joins 3SS from OTT solutions provider Deltatre, where he held several senior positions over a six-year tenure. Starting as Product Programme Manager in 2018, he progressed to Director of Product Operations, Digital Streaming, before becoming Director of Product Management in 2019. During his time at Deltatre, he played a key role in shaping product strategy, licensing, and customer engagement.
Before Deltatre, Twitchett worked at BT, where he held several positions from 2013 to 2018. As Programme Manager for BT Sport, he was involved in the service’s technology and distribution strategy, overseeing initiatives such as the Interactive Video Player and Dynamic Ad Insertion. He also collaborated with UK operators Virgin, EE, BT TV, Sky, and Plusnet on BT Sport’s Box Office pay-per-view offering.
Commenting on his new role, Twitchett said, “I am so excited to join 3SS, a pioneering technology innovator that has redefined what people can expect from their entertainment user experience. I really look forward to working with service providers, both operators and those in the automotive space, and help deliver transformative services to consumers.”
He added, “I look forward to building on my knowledge and understanding from the TV and entertainment space, working with my 3SS colleagues to devise and deploy product-led business strategies, and also to opening new horizons for advanced entertainment in vehicles.”
Pierre Donath, Chief Product and Marketing Officer at 3SS, welcomed Twitchett’s appointment, stating, “James has a demonstrable depth of experience in delivering world-class services to consumers. With his proven commercial and technological expertise, and track record in product development and marketing, as well as his abiding commitment to delivering superior viewing experiences, we’re delighted to welcome James to the 3SS team.”
3SS, founded in 2009, provides digital entertainment technology solutions to telcos, pay-TV operators, and streaming services. Its 3Ready product platform is used by more than 30 service providers, reaching over 70 million users worldwide. The company has also expanded into in-vehicle entertainment, working with global automotive manufacturers to develop next-generation solutions.
