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Millions watch Newcastle United victory in EFL Cup

March 19, 2025 13.45 Europe/London By Julian Clover

A peak domestic UK TV audience of almost 8 million fans witnessed Newcastle United break a 70-year major domestic trophy wait to clinch the 2025 EFL Cup (Carabao Cup), 2-1 over Liverpool.

Across Sky Sports Football, Sky Sports Main Event, ITV1 and ITVX an average domestic TV audience of 6.3 million viewers tuned in across the 90 minutes. Millions more watched around the globe, with the match shown across 193 international territories.

EFL Chief Executive Officer, Trevor Birch said: “The attendance and viewership numbers for Sunday’s Final demonstrate the continued popularity of the Carabao Cup, and the value the competition holds in the football calendar for supporters up and down the country and across the world.

“It was a fitting finale to a wonderful season of Carabao Cup football, and I’d like to thank each of Sky Sports, ITV and our international broadcast partners for making it such a success.”

Sky Sports and ITV shared coverage with Sky Sports pictures and commentary available on ITV and streaming service ITVX – complete with a double logo.

It was part of an agreement announced in January for the broadcast of a select number of matches, commencing in January of this year – with Sky Sports and ITV broadcasting one leg each of the EFL Cup semi-final ties – the competition and EFL Clubs have enjoyed increased exposure as a result.

This season’s impressive audience numbers have been driven by the ground-breaking partnership between the League and Sky Sports from the start of the 2024/25 season, with every match of the Carabao Cup broadcast live in the UK for the first time ever.

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Filed Under: Newsline Edited: 19 March 2025 13:45

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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