Media Excel will demonstrate native vertical video encoding for mobile-first platforms, to ultra-low latency delivery for live sports, and AI-powered bandwidth optimisation as part of the upcoming NAB Show 2025 (Las Vegas April 5 to 9).
The company says it’s responding to shifts in video consumption to mobile screens and the demands of real-time delivery.
“At Media Excel, we are pushing the boundaries of video processing and compression to empower customers and ensure that we serve their needs today, and in the future,” said Narayanan Rajan, CEO of Media Excel. “Whether it’s enabling seamless transitions from satellite to IP-based workflows or strategically integrating AI for greater efficiency, we are committed to delivering industry-leading solutions. Our adoption of new standards ensures broadcasters, service providers, and live streamers can tackle today’s challenges while preparing for tomorrow with confidence.”
Highlights include the introduction of native vertical video encoding within its HERO platform. With 75% of video consumption now happening on mobile devices, the demand for high-quality vertical video content has surged. Traditionally, video platforms have relied on cropping or reformatting horizontal content to fit vertical screens, often leading to compromised video quality and inefficient workflows.
Media Excel’s HERO platform addresses this challenge by natively encoding vertical video, allowing broadcasters and OTT providers to deliver high-quality, mobile-first content optimised for platforms like TikTok, YouTube Shorts, and Instagram Reels. This innovation ensures studio-grade quality while maximizing bandwidth efficiency, offering a breakthrough solution in the evolving video landscape.
Also on display will be Advanced multi-camera synchronisation – a crucial capability for sports and high-production live events, ensuring that multiple camera angles remain in perfect sync, delivering seamless, real-time transitions for an immersive viewing experience.
Forensic watermarking integration – with piracy concerns growing, Media Excel’s forensic watermarking integration provides broadcasters, content owners, and rights holders with an added layer of protection, ensuring premium content remains secure and protected from unauthorised distribution.
Scalable transitions between distribution environments – enabling smooth migration from satellite to IP-based workflows without disrupting existing operations.
