DAZN will be made available via the Audi Application Store in new Audi models from April.
The DAZN App has been optimised for in-car use and makes available a wide range of live sports, highlights and documentaries worldwide, including the FIFA Club World Cup starting in June 2025.
The luxury car manufacturer has signed a global partnership with the streaming service.
The app can be accessed in new Audi models A5, Q5, A6, A6 e-tron and Q6 e-tron, in markets where DAZN and the Audi Application Store are available.
Alice Mascia, CEO DACH at DAZN, says: “DAZN has been a leading and driving force for innovation in the global sports industry since our launch in 2016. The promising cooperation with the Volkswagen Group and CARIAD represents a further step in our mission to be the ultimate destination for all sports fans.”
The DAZN App is integrated into Audi’s digital ecosystem in collaboration with CARIAD, Volkswagen Group’s software company. The app was optimised for use in vehicles. In the long term, DAZN content will also be accessible in vehicles of other Volkswagen Group brands. Among other things, the teams sponsored by Audi, such as the men’s and women’s teams of FC Bayern Munich, who both want to secure the national championship and continue to be represented in international competitions, will then also be available to watch on DAZN.
DAZN has also recently integrated its merchandise and betting offering into the app, taken its first steps in the ticketing and hospitality space, and provided fans with FanZone – an interactive tool which they can use to communicate with other viewers in the style of a watch party; message about players; exchange opinions, emojis and stickers; and comment on match events.
