Shoppable ads will debut on Prime Video this year as part of new suite of interactive formats.
David Amodio, Head of Video Sales Specialists Northern EU, told the Connected TV World Summit that Amazon wanted to make advertising as relevant and as engaging as possible.
“Some of them have already launched in the US and have seen some great results over there,” he said. “The first is an interactive format. So, if you just set the scene, if you sat on the sofa and the ad for those headphones pops up, then there’ll be an interactive overlay your screen and will allow you to simply add to your basket.”
Amodio explained that the login would be the same as for the retail source meaning that the consumer would not leave the player. “It’s a very seamless process, very user friendly for the viewer,” said Amodio.
The second format is a pause format which is already quite popular within the broadcast world.
The final product is the Shoppable Carousel. Here, there’s an opportunity to scroll through and use the navigation arrows on the remote control. It’s then possible to scroll through different products or different features.
“I think what we’re bringing to the table is a layer of shopability that hasn’t really existed at this scale before,” adds Amodio.
