Media Distillery has launched a new suite of capabilities focused squarely on accelerating the time it takes a viewer a discover appealing content.
The new Search and Discovery Suite from Media Distillery enables viewers to find desirable content faster, leveraging the power of AI. Viewers enjoy superior search and content discovery experiences through Media Distillery’s semantic understanding of video content. The system’s deep insight enables it to surface results that are better, both in terms of quantity and relevance, compared to alternative solutions. The user is presented with an exceptionally wide and diverse range of content to consider, all related to their specific interest. Media Distillery’s unique technology can provide the real-time broadcast content analysis, across all available content sources and types.
Media Distillery’s technology enables broadcasters and service providers to get more value from content in catch-up and replay
“2025 is the year of search and discovery,” says Roland Sars, Co-founder and CEO of Media Distillery. “Viewers have so much content to choose from, sometimes they can’t see the forest for the trees. An abundance of choice can make deciding what to watch difficult, even overwhelming, and might well result in the viewer simply giving up and switching off.”
Decision fatigue, spending too much time unsuccessfully searching, leads to frustration, which in turn can lead to churn.
2024 research from Media Distillery’s partner Gracenote entitled State of Play found that consumers facing overwhelming content choice at any given moment spend over 10 minutes on average deciding what to watch, with as many as 20% deciding to watch nothing. “These are sobering numbers and spotlights the serious churn risk if the viewer gets unsatisfying search results,” observes Sars.
An initial user test of the Search and Discovery Suite with a major cable operator noted over 75% of participants believed the technology lets them watch sports content they would otherwise not have found. Over 65% declared that with the Search and Discovery Suite, they were presented with more sports content within the TV platform, material that they’d otherwise be searching for on other platforms.
