Amazon’s Prime Video has begun a pilot of AI-aided dubbing, which is says will make its library more accessible to customers.
The pilot will enable it to offer dubbing on licensed movies and series that would not have been dubbed otherwise.
It picks up on the trend among customers who want to enjoy series and movies, regardless of where they originated.
AI-aided dubbing in English and Latin American Spanish will be available initially on 12 licensed movies and series, including titles such as El Cid: La Leyenda, Mi Mamá Lora, and Long Lost.
“At Prime Video, we believe in improving customers’ experience with practical and useful AI innovation,” said Raf Soltanovich, VP of technology at Prime Video and Amazon MGM Studios. “AI-aided dubbing is only available on titles that do not have dubbing support, and we are eager to explore a new way to make series and movies more accessible and enjoyable.”
This AI-aided pilot program is a hybrid approach to dubbing in which allows localisation specialists to ensure quality control.
The AI functionality is currently in Beta.
