Independent ad platform Equativ has become the new ad server and primary supply-side platform (SSP) for Titan OS.
The ecosystem developed by Titan OS reaches 30 million homes across Europe through partnerships with Philips, Sony Android TVs, and in the near future JVC TVs.
The partnership with Equativ will give advertisers access to premium media placements, including full-screen homepage takeovers and in-stream visibility on more than 50 leading free ad-supported streaming TV (FAST) channels, such as CNN, FIFA+, Euronews, Bloomberg, Sony One, and the Hearst Media portfolio of channels. It will also offer shoppable ad formats combining retail data and Equativ ad tech
Teiffyon Parry, Chief Strategy Officer at Equativ, said: “CTV is one of the fastest-growing advertising channels, and when combined with retail media’s powerful first-party data, it creates an unmatched opportunity for brands to connect with targeted consumers at the right moment. Our new partnership with Titan OS builds on this momentum, allowing us to offer media buyers premium inventory and exclusive retail data, maximising the effectiveness of their CTV campaigns following the marketing funnel. After the alliance with Deutsche Telekom last year, this new strategic partnership represents a significant stride in evolving our programmatic TV advertising services across Europe and continued expansion into the US.”
Joe Evea, SVP Advertising and Retail Media, at Titan OS, added he was excited by the retail opportunities the partnership would unlock. “Retailers’ first-party data becomes key to improving targeting capabilities, and this partnership with Equativ will give us access to unique shoppable ad formats to drive conversion on CTV. After our first partnership with Currys in the UK, we plan to partner with a few more strategic retailers across Europe during 2025.”
