3 Screen Solutions (3SS) has launched a new product that uses AI to enable natural and helpful ‘conversational’ interactions on Android TV STBs.
3Ready Hero came out of a co-innovation initiative with a 3SS customer in 2024. It has subsequently progressed from a proof-of-concept to create a personalised playlist using AI to a flexible conversational UI solution.
3SS has now created an entirely new user interface and platform specifically for telcos and pay-TV operators to enable meaningful human-like conversational interactions using voice or text that work seamlessly with any Android TV Custom Launcher. It is a standalone application that is integrated through on-device and cloud APIs.
“3Ready Hero helps improve customer satisfaction and engagement by making it possible to speak with a set-top in the same way that you would with a friend,” said Pierre Donath, 3SS CMO & CPO.
Advanced Large Language Models (LLMs) like Google’s Gemini and OpenAI’s GPT are transforming voice assistant technology, offering more reliable and accurate vocal interactions across different languages and dialects. LLMs also have dynamic tuning capability, with the capacity to ‘learn’ and deliver ever-improving personalisation and accuracy over time.
“LLM powered conversations today already achieve a good level of sophistication, but more is needed to achieve a highly intuitive experience for the user: 3Ready Hero is LLM-agnostic, and we can leverage more than one model to optimize for specific use cases and deliver results to viewers that are more accurate and helpful, while making the solution cost-efficient,” adds Donath.
In addition to customers finding their chosen content faster, viewers can speak with their own assistant using the CUI and get help to make service requests and solve any problems. This could take the form of answering questions about the STB’s operation, features and functions or subscription management, for example. This CUI-enabled self-care fuelled with AI can help operators see significant cost savings in subscriber management and customer support.
3Ready Hero is available today for testing and is being further developed based on customer feedback. Interested telcos and pay-TV operators can apply to enrol in the 3Ready Hero program and trial it on their own Android TV devices.
