SPI International has partnered with Thematic Channels sales house in Romania.
It follows the launch by the Canal+ owned SPI International of a dedicated feed for the popular Turkish TV series channel DIZI Romania in February.
The channel has gained popularity among Romanian audience since its launch in 2019. The new dedicated version of the channel has been tailored for the Romanian market with an enhanced selection of content.
“We have made a strategic move by entering Romania as a new market with DIZI advertising sales. Not only we are launching advertising on this channel for the first time, but we are also adding Romania as another market after Poland, Czechia and Hungary in the CEE region, where we are present with TV advertising sales. After enhancing the DIZI’s value proposition in Romania by introducing individual feed featuring dedicated content selections, we feel delighted to announce the partnership with Thematic Channels as the next step. Launching ad sales on DIZI with such a recognized partner is a promise of great collaboration,” said Erwan Luherne, Managing Director at SPI International.
Thematic Channels is responsible for selling DIZI spots and sponsorships in Romania. The channel is currently available there via three local operators: Focus Sat, Vodafone and Orange.
Radu Budes, Managing Partner at Thematic Channels says: “We are thrilled to open the advertising sales for SPI International on the Romanian market and welcome DIZI to our portfolio. SPI International is a media powerhouse brand that Romanian viewers have known for years, and it stand to benefit from the local openness and interest to thematic stations. DIZI joins the second most important segment of the television market – the movie & series stations – which has posted a 28% year-on-year audience increase, the second growth rate within all TV clusters in 2024. We are launching our strategic partnership on a TV market that has grown in both consolidated audience and advertising revenue.”
March highlights include Mehmed, an historical drama that brings the life and legacy of Sultan Mehmed II, A Part of Me, a series about a couple who tries to fulfil their dream of having a child facing complications, and The Innocents, a gripping Turkish drama which follows an ordinary girl moving into the apartment owned by a rich and problematic family.
