Austrian telco Magenta Telekom is adding pay-TV children’s channel RiC.today to its TV platform Magenta TV.
With the move, German TV broadcaster Your Family Entertainment (YFE) expands its collaboration with Magenta Telekom. Sister channel Fix&Foxi TV is already available on Magenta TV.
RiC.today aims to assist children in learning the English language through entertaining and educating content including cartoons, series and live action shows.
“The extension of our partnership with Magenta TV in Austria is an important step in further expanding our commitment to entertaining and educational content for children and families,” said Armin Schnell, Vice President Sales at YFE.
Branko Stanchev, CCO Consumer Magenta Telekom.at of Magenta TV, added: “We have expanded the channel variety of Magenta TV and extended the offer for our young viewers. The popular family channel Fix&Foxi TV is now available to an even larger audience. In addition, with RiC.today we are now providing even more high-quality entertainment and thus represent an important addition for our core target group family & kids.”
