Max has announced that its sports and news content will remain within the existing standard and premium tiers for customers in the United States.
It had previously been announced that a B/R Sports Add-On would become available to Max subscribers at an additional cost. However, starting 30 March, B/R Sports and CNN Max will no longer be available on the Basic with Ads tier.
“Over the last year plus, we had the opportunity to assess how users engage with sports and news on Max, and we’ve been actively involved in exploring ways to evolve the sports distribution ecosystem in the U.S. We believe that the best place for that content for now is within the Standard and Premium tiers,” said JB Perrette, CEO and President of Global Streaming and Games, WBD. “This update ensures that subscribers can continue to enjoy that coveted access within Max, while also enabling ongoing investment in our premium sports and news portfolio.”
The strategy appears different to the UK market where TNT Sports is the key driver of the £30.99 premium tier, as opposed to the £3.99 basic. Max will launch in the UK & Ireland in Q2 2026.
B/R Sports on Max covers the NBA, MLB, NHL, NCAA, NASCAR, Roland-Garros, Big 12, BIG EAST, U.S. Soccer, Premier Cycling, amongst other events.
