Ad-tech company ArabyAds has expanded its exclusive partnership with LG Ad Solutions by joining forces with TVekstra for Connected TV (CTV) advertising in Turkey.
Through this collaboration, Turkish advertisers will gain access to TVekstra’s LG CTV inventory, backed by ArabyAds’ data-driven marketing technology and measurement solutions. By combining TVekstra’s local expertise and market penetration with LG Ad Solutions’ CTV technology, this partnership enables brands to connect with consumers on the big screen with precision and scale, according to ArabyAds. The offering includes both direct and programmatic buying models, allowing advertisers to leverage programmatic deals to enhance campaign performance.
“As Turkey’s leading CTV advertising platform, TVekstra is excited to work alongside ArabyAds and LG Ad Solutions to elevate the CTV advertising landscape in Turkey. This collaboration provides advertisers with an unparalleled opportunity to reach highly engaged audiences through LG’s premium Smart TV ecosystem. By leveraging our deep understanding of the Turkish media landscape, we aim to deliver innovative, performance-driven CTV solutions that generate measurable impact for brands,” said Merve Eraslanoglu, CEO and Co-Founder of TVekstra.
Mahmoud Fathy, CEO and Co-Founder of ArabyAds, added: “Turkey’s thriving digital ecosystem presents a significant opportunity for brands to bridge Europe and MENA with cutting-edge Connected TV solutions. Our partnership with TVekstra and LG Ad Solutions ensures that advertisers can tap into a robust and scalable CTV infrastructure, combining strategic, data-led insights with a seamless advertising experience.”
Ed Wale, VP, International of LG Ad Solutions, noted: “Expanding our partnership into Turkey with TVekstra is a major milestone for the partnership. The success we’ve achieved in MENA has proven the power of our CTV solutions, and with TVekstra’s expertise, we are confident in delivering exceptional advertising experiences for Turkish brands. Together, we are unlocking new growth opportunities in a vibrant and rapidly growing market.”