German broadcaster Sport1 has appointed Matthias Reichert as its new Managing Director.
Reichert, who previously served as Chief Commercial Officer (CCO) and Member of the Management, officially took over the position on 19 February 2025, succeeding Dr Matthias Kirschenhofer.
Reichert has been a key figure at Sport1 since 2004, holding various leadership roles in sales, management, new business and investment. As CCO since 2019, he played a crucial role in expanding Sport1’s sales operations across TV and digital platforms. He also spearheaded the development of Sport1 Ventures and the new business programme, driving growth through strategic market opportunities and partnerships.
Kirschenhofer will continue his role as Managing Director of holding company Sport1 Medien, a 50% shareholder in Sport1, where he remains responsible for strategic projects within the Sport1 Medien Group. He will oversee initiatives across the group’s various companies, including Plazamedia and Magic Sports Media.
The leadership change comes during Sport1’s ongoing transformation into a broader sports and entertainment provider. Following Acunmedya’s acquisition of a 50% stake, Sport1 has been evolving its programming to include more entertainment content while maintaining its strong sports foundation. The Turkish investor’s experience in entertainment formats presents new growth opportunities for Sport1, according to the broadcaster. With Reichert at the helm, the company aims to accelerate content diversification, forge innovative partnerships and expand its audience reach.
“Having been part of Sport1’s story for over 20 years, we trust Matthias Reichert to be the bridge between the former Sport1 and its transformed future. We count on his leadership to guide Sport1’s evolution from a beloved sports channel into a leading entertainment and sports destination, expanding its reach and engaging diverse audiences through the combined strengths of Sport1 and Acunmedya,” said Ebru Atasav Tahranci, CEO of Acunmedya.
“At the same time, we sincerely thank Dr Matthias Kirschenhofer for his contributions and efforts during the integration phase following our acquisition. As he refocuses on his primary responsibilities at our co-shareholder Sport1 Medien, he will continue to drive key initiatives within the Sport1 Medien Group with his expertise, while he remains actively involved in our strong partnership. We wish him all the best for this task,” added Tahranci.
