Viaplay significantly improved its performance in the fourth quarter as its revised content strategy, with a focus on commercial and relevant non-scripted formats, continued to drive higher engagement across multiple platforms.
The company’s net loss narrowed from SEK 2.86 billion to SEK230 million.
President & CEO Jørgen Madsen Lindemann said both data and external research confirmed that audiences place great value on Viaplay’s content. “During the year, we have taken important steps to further monetise this portfolio, including the introduction of the HVOD tier and account-sharing restrictions on Viaplay, as well as the sale of sports and non-sports content to third parties.”
Digital advertising inventory grew by 36% following the launch of the advertising supported HVOD across all Nordic markets.
HVOD has also been launched in the Netherlands, alongside linear channels, available through television providers Delta and Odido.
Streaming subscription sales grew by 5%, helped by price increases, and new high ARPU sports subscribers.
