Comcast Technology Solutions (CTS) has announced the launch of Comcast MediaExpress, a centralised video-on-demand (VOD) management and distribution service for premium content providers.
Comcast MediaExpress enables content owners to easily distribute their VOD entertainment titles into the leading OTT, pay TV, and social platforms through delivery centrally managed by CTS. Content owners can now simplify and streamline their VOD distribution and monetisation efforts across their subscription VOD (SVOD), Advertising VOD (AVOD), transactional VOD (TVOD), or Free Ad-Supported Streaming TV (FAST) partners.
Premium content providers face a complex challenge trying to reach more OTT platforms, each with unique requirements, while simultaneously trying to simplify the way they manage and distribute their assets. Comcast MediaExpress makes that possible by serving as a single platform to ingest video, metadata, and supporting files for centralised management and distribution – backed by the scale and reliability of Comcast Technology Solutions. Content providers only need to integrate with Comcast MediaExpress for mass distribution of their premium VOD titles to reach all the leading OTT and pay TV platforms, including the most popular FAST Channels and streaming video services.
“Now, more than ever, media and entertainment companies are looking for the most efficient ways to manage and distribute their short form and long form video across a highly fragmented landscape of digital destinations,” said Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising for Comcast Technology Solutions. “It’s a daunting task even for the most technically sophisticated programmers, broadcasters, and film studios, but it’s what CTS was built for. Comcast MediaExpress provides efficiency, scale, and reliability for their VOD distribution efforts, so even more of their creative energy can stay focused on content creation and monetization.”
“Content owners today face substantial pressure to efficiently reach both legacy TV and streaming platforms while reducing operating costs – and still maintaining the flexibility needed to adapt to the evolving needs of today’s viewing audiences,” adds Paul Erickson, Principal Analyst, Media and Entertainment at Omdia. “In today’s competitive and financially pressured market, there’s a priority to find solutions that reduce operational complexity and drive increased efficiency, without sacrificing reliability or scalability.”
Key features of Comcast MediaExpress include the ability for publishers to streamline their integration efforts through one distribution platform that simplifies and automates content workflows for VOD distribution. There are also comprehensive software tools to provide secure, high-quality exchanges of content and metadata, on-time and in spec, across operator platforms and distribution points.
