Amazon is launching a new pay-per-view service in the UK market starting with matches from France’s Ligue 1.
Up to three matches will be made available each weekend including Le Classique between Paris St Germain and Marseilles that will be held later in the season.
A match is priced at £2.49 with no need to first be a Prime subscriber.
“This brings football fans on Prime Video more choice and flexibility, allowing them to enjoy new leagues and teams at a low-cost, without the need for long-term commitments or subscriptions,” said Tim Wood, head of rights and business affairs, Prime Video Sport, EMEA. “This new marketplace will connect major sports competitions with millions of households who are actively using Prime Video to stream, rent and buy sports and entertainment.”
“We are delighted to finalise this landmark agreement with Prime Video, and to extend our successful collaboration to another territory. Ligue 1 fans in the UK will benefit from Prime Video’s extensive reach, with matches made available in a highly innovative way,” adds Martin Aurenche, chief media officer, LFP Media.
Amazon holds UK rights to the Uefa Champions League and for the time being, Premier League.
Its Champions League coverage has proved particularly valuable with its live coverage of Manchester City versus Real Madrid delivering a platform high of 4 million viewers.
