The video industry’s first unified AI powered platform to encompass content monetisation, contextual advertising, content curation and content bundling for video service providers has been launched by ThinkAnalytics.
ThinkMediaAI uses AI tounlock new monetisation opportunitiesacross multiple business areas including editorial and advertising to maximise content value and enhance audience targeting.
ThinkAnalytics’ says ThinkMediaAI represents the next generation of its portfolio as it continues to expand with solutions across advertising, FAST and CTV. The technology covers discovery and personalized recommendations to search, voice, editorial and automated curation, A/B testing, actionable business insights, advertising and metadata enrichment — in a single solution
“ThinkMediaAI is an investment that drives subscriber satisfaction and growth, reduces vendor complexity, drives operational efficiencies, and creates new monetization opportunities through innovative applications of AI trained on massive datasets,” said Eddie Young, Chairman & CEO of ThinkAnalytics.
Peter Docherty, CTO & Founder at ThinkAnalytics said AI could help companies unlock the value of their content. “With ThinkMediaAI, we’ve built a platform that understands content, enhances monetization opportunities, and optimizes workflows, all powered by state-of-the-art NLP, AI, and Generative AI technologies. This has been made possible by the scale of our customer base of 500M viewers, giving us an understanding of viewer behaviour that is second to none.”
ThinkAnalytics will be exhibiting at NAB on stand W2657.
