BBC Studios has announced the renewal of its long-standing partnership with Movistar Plus+ in Spain.
The new agreement will see BBC Studios increase its content offering in the market with the debut of international VOD service, BBC Player, the launch of additional FAST channels, and a recommitment to premium natural history and BBC Earth content acquisitions.
Last month saw the introduction of four FAST channels to the Movistar Plus channel portfolio drawing on the BBC Studios catalogue. BBC Top Gear and BBC Drama sit alongside BBC Food and BBC History which were specifically curated for Movistar Plus subscribers. Under the expanded multi-year agreement, Movistar Plus will introduce two further FAST channels later this year.
Arran Tindall, Chief Commercial Officer, EVP – EMEA Key Markets, BBC Studios said: “This expansion of our decade-long relationship demonstrates how BBC Studios is able to respond and adapt to our key partners’ needs and benefit their customers. The growth of BBC Player and FAST channels in EMEA is a core part of our strategy, offering complementary products that utilise our broad and high-quality content catalogue and provide opportunities to find new audiences in new markets.”
Ismael Calleja, Partnerships Director at Movistar Plus+ added the expansion of the partnership demonstrated its commitment to quality content for its customers. “In addition to premium content from the likes of BBC Earth and new series such as Blue Lights, we are incorporating up to six new BBC channels and launching the BBC Player service with its on-demand catalogue in Spain for the first time, which all our customers will be able to enjoy. In a market saturated with audiovisual offerings, Movistar Plus+ continues to be committed to excellence as a differentiating factor and in this sense we are very satisfied to have BBC Studios as a strategic partner’.
Movistar Plus will also act as BBC Studios’ advertising sales partner exclusively for the FAST channels inventory on Movistar Plus+ as well as for Player’s VOD advertising when the service launches.
