Barb has announced a collaboration with MediaSense and Snowflake for the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry.
MediaSense will set up, develop and maintain the new data warehouse. while Snowflake, the AI data cloud company, will serve as the cloud data platform.
The Barb Data Hub is designed to increase ease of use and access for Barb clients, while also satisfying client demand for choice in how they receive the data. It will also form part of Barb’s sustainability objectives by reducing the duplication of databases and the application of calculation methodologies, facilitating consistency of data output.
“This sits at the heart of our new data-distribution strategy, ensuring we are keeping up with how our clients want to access and use our data now and in the future,” Caroline Baxter, Chief Operating Officer at Barb explains. “In time, the Barb Data Hub will be the way for all parts of our ecosystem to get hold of the data they need.”
The Barb Data Hub will launch in the second half of 2025. Barb will be actively working with all parts of its Trusted Data Delivery Network to provide a smooth transition from its current data distribution mechanics.
